UNIT 1:
Demand Utility and indifference curves, Approach to Analysis of demand, elasticity of demand, Measure of demand elasticity, Factors of Production, Advertising elasticity, Marginalism

UNIT 2:
Laws of Return and costs, price and output determination under perfect competition, monopoly, monopolistic, competition, oligopoly, Depreciation and methods for its determination.

UNIT 3:
Functions of central and commercial banks Inflation, Deflation, Stagflation, Direct and Indirect Taxes, Monetary and cycles, New economic policy, Liberalization, Globalization, Privatization, Market friendly state. Fiscal policy of the government, Meaning and phases of business.

UNIT 4:
Definition, Nature and scope of management, Functions of management- Planning, organizing, Directing, Controlling, Communicating UNIT V Meaning of marketing management, Concept of marketing, Marketing Mix, Administrative and cost plus pricing, Channel of distribution, Advertising and sales promotion.

UNIT 5:
Meaning, Nature and scope of financial management, Brief outline of profit and loss account, Balance sheet, Budget and their importance, Ratio Analysis, Principles of costing.